Social media is changing the rules of video - at least the shape of video. As more and more video is consumed on mobile devices, the shape of video is rapidly changing from traditional cinematic widescreen (16:9) to square and vertical. Why, you ask? Research shows that people access social media on mobile devices most, and they are holding those phones vertically, 94% of the time. If you are targeting a mobile audience, try in square or portrait, as it catches more of the mobile viewer's attention and often outperforms horizontal video.
This article provides the steps to change the session orientation to square or portrait in the Studio.
Before you begin, simply select the desired aspect ratio in the Options selector on the left-side panel to one of the following:
- Landscape (16:9)
- Square (1:1)
- Portrait (4:5)
- Full Portrait (9:16)
Live Video: Supported Aspect Ratios by Platform
Below is a guide showing which aspect ratios are supported in each platform:
|Platform||Landscape (16:9)||Square (1:1)||Portrait (4:5)||Full Portrait (9:16)|
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