Live video broadcasting on Amazon brings interactive live video to the Amazon shopping experience. This article provides the steps to broadcast live into Amazon.


To broadcast live into Amazon, you need to:


  1. Open the Amazon Live Creator app.
  2. Log in to your Seller Central account.
  3. Set up your live stream in the app and click the Preview button.
  4. In Socialive Studio, under the Broadcast Live tab, click the Amazon logo.
  5. In the pop-up that appears, click Add RTMP.
  6. Another pop-up will appear. Enter the following information:
    1. Label - By default, the label is named Amazon. You can change this as needed.
    2. Server URL - The Server URL is pre-populated.
    3. Stream Key - Paste the Stream Key provided in the Amazon Live Creator app.
  7. Click Save.
  8. Set up your broadcast in Socialive. When you are ready, click Start Broadcast.
  9. Next, tap on Go Live in the Amazon Live Creator app.
  10. When you are ready to end your live stream, tap on End Stream in the Amazon Live Creator app.
  11. Next, click End Broadcast in Socialive.
  12. When you are ready to end the chat, tap on End Chat in the Amazon Live Creator app. You can leave it open after ending your live stream in case you have additional customers to respond to.

Still, looking for an answer?

Contact Socialive Support via live chat, email at, or submit a support ticket.