Host a live virtual event on LinkedIn
LinkedIn provide members with an easy way to create and attend both private and public events that interest them. Event roles include:
Organizer – A member that operates as the event’s host, by creating the event, deciding on the event details, and inviting attendees. The event organizer can either be an individual profile, or a LinkedIn Page.
Public and Private Events
While you’re creating an event on LinkedIn, you can choose whether it can be viewed by the public, or if it’s private.
If an event’s visibility is set to Public:
Any LinkedIn member can search for it using the event’s name.
The connections of invitees or attendees can register to attend it if the connection has shared the event and it appears in their feed.
If an event’s visibility is set to Private:
It will only be accessible to LinkedIn members who have been invited by the organizer or other attendees, or to people who have received the event’s URL link.
The organizer will need to approve all member requests to attend if the requester hasn’t been invited by an attendee and has requested to attend from the event page.
Step 1: Create your LinkedIn Event
Create the LinkedIn event within your LinkedIn account using these directions. Please note, as of August 2020, it is required by LinkedIn that Event Organizers are the only members who can go live into the event. What that means for Socialive is that the LinkedIn admin who created the LinkedIn Event has to be the same LinkedIn admin to authenticate LinkedIn on Socialive.
Step 2: Create your broadcast
In Socialive Studio, build a broadcast with:
Live cameras, remote guests, recorded video, and image files
Click to add branded graphics, like watermarks, lower thirds, and CTAs
Select from an array of layouts for split-screen conversations
Step 3: Set up distribution to your LinkedIn Event page
On the right-hand panel, click on the LinkedIn icon in the distribution bar
Once you’ve connected your page, toggle it on
Under “Where to Post”, click the drop-down menu and select “A LinkedIn Event"
Copy the URL of your LinkedIn Event page and paste it in the URL field
Reminder: make sure the LinkedIn page has been authenticated by the same admin who created the event.
Pro-tip: Toggle on multiple pages to simulcast across all of them
Step 4: Start your broadcast
Click START BROADCAST to go live on your LinkedIn Event page. Registered attendees can watch and participant on the event page:
After you’re finished, a recording of your broadcast will save automatically in your Library where you clip and download it for fresh organic content.