What is Targeting?

Target your organic Company Page posts to a specific language, location, region, university, function, seniority, industry, or company size. 

Organic post targeting is free (as opposed to LinkedIn ad targeting).

Targeting determines who is eligible to receive a notification about your live broadcast. The broadcast will appear on the Company Page feed for all visitors, regardless of targeting.

The targeted audience feature allows you to tailor posts to a specific subset of followers.

This is especially useful for global Pages with multiple geographic audiences.

Avoid alienating segments of your audience for whom the message won’t resonate.

Why would I want fewer impressions?

  1. Targeted posts are more relevant
  2. More relevant posts drive engagement
  3. Engagement drives more viral potential 

Step 1: Add your LinkedIn Company Page

  • Click Connect Account
  • Select Company Pages
  • Sign into your LinkedIn account

Step 2: Set Target Audience

By default, there is no targeting set and therefore Anyone on LinkedIn is eligible receive notifications.

Click to Anyone on LinkedIn to set targeting.

Targeting is only available for Company Page posts, not personal Profile posts.

Step 3: Save your selected audience

Select any combination of Languages and Regions

Note that LinkedIn requires a target audience of at least 300 followers. You will not be able to save targeting selections if your estimated audience is less than 300.

Viewing Broadcast Stats

After your broadcast, you can click to Show Stats on the LinkedIn post.  In the Stats panel, you’ll see targeting and organic performance.

**It may take a few minutes for the Stats option to appear.**

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