To get started, visit Amazon and log in to your account.
Within the Live Dashboard, navigate to the Channel tab found under Settings.
At the top of "Preferences" click on "Stream Key" as shown here.
Your Stream Key will be revealed and you can copy the displayed text.
To add to Socialive:
Open up the "Distribution Channels" panel
Paste your Stream Key (the Server URL should be prefilled with "rtmp://live-iad.amazon.tv/app")
Click "Save" and your Amazon destination will appear among your Distribution Channels.